Real estate investing can come in many different strategies. The industry itself is massive and has many other asset classes, hold times, and business models that you can implement.
Wholesaling is a nickname used to describe a type of real estate investing or transaction where the investor buys and sells an interest in the property without holding it.
Wholesalers typically use a double close or an assignment of the contract to sell the property. The investor buys the double property close and immediately sells it to the end buyer.
Wholesaling is a short-term strategy that an investor can realize benefits from quickly.
It does not require a large pool of capital to get started in wholesaling.
To be a wholesaler that can get a high percentage of deals to the closing table over the long run, you need a big picture skillset than just negotiating contracts with sellers.
Here are some of the most popular advertising channels used by wholesalers:
– Direct mail
– Cold calling
– Door to door marketing
– Social media advertising
– SEO
– Radio ads
– TV ads
– Billboards
Wholesaling is buying and selling properties to investors rather than retail home buyers. Many investors utilize wholesale as an effective strategy in their investing portfolio.